Why Custom Framing

owner Rusty Gregory

Why should You Use a Custom Framer?

Some people wonder whether there’s a difference between custom picture framing and purchasing a “standard” size, store-bought frame from a department or craft store. But there is a difference, and it can matter greatly, especially if the art or item you intend to put in that frame has any sort of value or is of a specific dimension.
There are many reasons why choosing custom framing over store-bought frames is a better option. Here are just a few.
Personalization
Personalizing your home or workspace with custom framing is a great way to express your personality and to enjoy your surroundings. While others can go to the store and buy the same sofa, tables and lamps that you have, it is highly unlikely anyone will ever have the exact same custom framing as you. Regardless of what you choose to have framed for your home, whether it is a favorite piece of art, a mirror, or an object inherited from an ancestor, it will add interest to your space.
Experience
Different types of art require their own special treatment — a canvas should not be framed in the same way as a charcoal sketch, as a needlework, etc. A custom picture framer has likely framed thousands of prints and photographs and knows what mistakes to avoid. He or she will have an intimate knowledge of color, style, size, proportion and design that will help you decide on what frame is best for your home or office. This will give you confidence in knowing the job was done professionally.
Quality
A professional framer has specialized tools and techniques and that, when combined with their knowledge, ensure a high quality product. A store-bought frame is often made of plastic or resin, the glass is probably not UV (ultra violet light is an “art killer”) and could be a sheet of acetate, the mat is usually made from a wood cellulose product, and the backing is generally cardboard. All of these materials will damage any type of art because they contain high levels of acidity, which is extremely harmful to the art. Furthermore, the size of the art dictates the final size of the mat and frame. With a custom framer, you won’t be force fitting your art into the only frame sizes available at the store.
Selection
Custom picture framing shops often have a wide variety of materials to choose from and are able to find the materials that are often hard to find and expensive to order individually. They also offer unlimited choices in moulding and matting. This allows us to better harmonize your art with its environment and give you a finished product that reflects your individuality. It also allows us to frame and display items that might be difficult to fit into a traditional frame, such as old jewelry or a graduation cap.
Protection
Over time, art can fade, turn yellow, and be damaged by light. The materials that a custom framer uses are scientifically designed to help protect your art. High quality, acid-free materials protect your art and keep it in pristine condition, so you can be sure that your treasured item will stand the test of time. Custom framing also increases value retention–improperly treated art will quickly deteriorate and lose its value.
Local
Supporting a custom framer means you are supporting a local business. Stonehenge has been in business since 1970, and we couldn’t do it without our loyal customers in the community! Come into the shop or call us at 334-263-3190 to see what we can do for you.

401 Cloverdale RD Montgomery AL 36106
334-263-3190